Big Bad Wolf Book Sale
The Big Bad Wolf Book Sale or BBW is a book fair held in Malaysia, Indonesia, Thailand and other regions in Asia. The BBW Book sale is known for selling wide variety of books for a cheaper price.
I managed the digital marketing and social media strategy for the Big Bad Wolf Book Sale's Manila launch in 2018. Its overwhelming success and positive reception from Filipino book lovers paved the way for expansions across the Philippines from 2018-2020, including Cebu, Davao, Pampanga, and a successful online sale during the pandemic.
Client
Big Bad Wolf Book Sale
Type
Social Media Content
Year
2018 - 2020
Process
Outcome
Bringing the Brand to Life
We developed a wolf mascot (mask template by @wintercroft) based on the logo to personify the Big Bad Wolf brand. This created engaging photo opportunities for attendees and extended brand visibility through promotional appearances at iconic Philippine locations.
Connecting with Local Audiences
Recognizing the unique character of each region, we tailored our content to resonate with local markets. This involved using regional dialects to create a stronger connection with our target audience.
Creating Unique Visuals
Each city's Big Bad Wolf Book Sale featured distinct key visuals for posters and VIP passes. These designs highlighted local landmarks and activities, making each piece unique and relevant to its specific location.
